Behind the 90 Minutes
Six Strategic Pillars
Supporting the Players. Building the Game.
PLAYER REPRESENTATION AND ADVICE
Providing world class representation and advice to players, both collectively and individually.
Developing outstanding player leaders, who are united, educated, informed and able to inspire and educate all players.
PLAYER DEVELOPMENT & RECOGNITION
Empowering the players through world class programs and services.
Building effective partnerships with football’s key stakeholders, both at home and abroad, with the stakeholders of Australian sport and with government.
BUILDING THE PFA BRAND
Building the PFA brand asan authoritative voice of the players and a champion of the game.
GROWING AND STRATEGICALLY MANAGING OUR MEMBERS’ FUNDS
Ensuring the PFA build and return members’ funds to the players and the game.